Focus on Youth, Football & Alcohol

FYFA is a joint initiative aiming to reduce underage drinking and heavy episodic drinking among young people, as both strongly affect the health and welfare of Europe’s population.

Excluding tobacco and caffeine, alcohol is the psychoactive substance used most by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern in Europe because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems, both short and long term.

8TH European Alcohol Policy Conference

Tue 20 - Wed 21 Nov 2018

8TH European Alcohol Policy Conference

Coinciding with the 8EAPC, project partners will gather to discuss progress to date and emerging issues.



Lead by European Alcohol Policy Alliance

WP1 will ensure communication between all project leaders and partners, monitor the project as it runs, organize meetings and conferences, and produce an interim and final report. WP1 will provide overall coordination and management of the project and involve all project leaders and partners.


Lead by Alcohol Policy Youth Network

WP 2 will produce communication materials containing information about alcohol policy and early intervention, as well as publishing FYFA and its objectives. The materials will be targeted at key audiences and will include a leaflet, website and summarized final report.
Watch FYFA project summary video


Lead by Romtens

WP3 will evaluate FYFA's implementation, using predefined objectives. Aspects identified as hindering or advancing implementation will be fed back to partners. WP3 will produce an evaluation plan, as well as an interim and final evaluation report.


Lead by SHAAP

WP4 will review policies and practices relating to young people, alcohol and international sport – and gather evidence of best practices. WP4 will also interview high-level stakeholders and alcohol industry representatives. Deliverables will include a protocol review, interviews and a report of the findings.


Lead by ISS

WP5 will review policies in Belgium, Finland, Italy, Poland, Slovenia and the UK relating to young people, alcohol and sport. WP5 will survey national-level stakeholders and deliver a report on the findings.


Lead by VAD

WP6 will review local policies and practices related to young people, sport, and alcohol in six local youth sports clubs in six Member States – Belgium, Finland, Italy, Poland, Slovenia and the UK. WP6 will interview 6 senior managers at each local youth club and present the findings in a report.


Lead by EHYT

WP7 will conduct semi-structured interviews with 4 young men and 4 young women each from 6 Member States (Belgium, Finland, Italy, Poland, Slovenia and the UK) about alcohol and reducing alcohol-related risks and harms. A report will compile the findings of the interviews.


Lead by SHAAP

WP8 will see the production of a video summarising the interviews conducted in Finland, Italy and the UK about the interviewees’ exposure to alcohol marketing, their attitudes and behaviours in relation to alcohol and what they would consider to be effective practice.


Lead by PARPA

WP9 will promote the exchange of knowledge and good practices between and within European countries, and to raise awareness of alcohol related harm amongst policy-makers. To that end WP9 will deliver a roundtable, guidelines and a conference.

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Latest news


End Alcohol Advertising in Sport campaign in Australia

The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. This is an initiative by the Foundation for Alcohol Research and Education, supported by health organisations across Australia.

You can find out more and show your support at

The End Alcohol Advertising in Sport campaign officially launched in Melbourne. At the launch, FARE’s Michael Thorn said the campaign would begin by calling for an end to the exemption allowing alcohol companies to advertise on TV during children’s viewing hours when sport is televised.


It’s European Week of Sport – #BeActive

The event is an EU wide initiative, led by the European Commission and implemented at EU, national, regional and local level, with the help of national coordinators and in partnership with sports organisations and stakeholders.

The idea for a European Week of Sport originated in a 2011 European Parliament resolution on the European dimension in sport, which recommended setting up an annual large-scale event to raise awareness of the role and benefits of sport and physical activity.

The first edition of the European Week of Sport took place in 2015 and received a positive appraisal. Since then, nearly 15 million Europeans have taken part in over 37 000 events organised as part of the initiative in the 32 participating countries across Europe. On 29 September 2017, a spin-off of the sports event – the European School Sport Day® – engaged more than 2 million students from 26 countries in 7 000 events.

Source: 'At a glance' note on 'Ready, steady, go: European Week of Sport 2018' on the Think Tank pages of the European Parliament.


Project Partners meeting in Rome, March 2018

Second partners meeting took place in Rome in March 2018. Special guest Johana Gripenberg presented the STAD project.

Exchange of information between FYFA and STAD project, early in the life cycle of FYFA, will allow for timely exchange of good practice.  STAD project was focusing on alcohol and nightlife, baseline goal was to examine if serving to intoxicated people was a problem. Tools used were: community mobilisation, policy change, involvement of licencing boards, involvement of police etc. It was a multi-component intervention, including training for nightlife staff, monitoring (test purchasing by actors) and enforcement. 

Participants found the project very impressive in its results. However, it was noted that success was a result of a number of factors and spillover effect was also observed.

Results from the project are published and available on the website.


Serving of Alcohol at UEFA matches: Official Response from European Healthy Stadia Network

As part of its social responsibility programme, UEFA has committed to promoting healthy and active lifestyles, and works with its associate partner European Healthy Stadia Network CIC (Healthy Stadia) to develop sports stadia as ‘health promoting settings’.

As communicated directly to UEFA’s member associations and widely reported in several media outlets, we note that after its Executive Committee meeting in Kiev on 24th May, UEFA has amended Article 36 of its Safety and Security Regulations (distribution of alcohol), in favour of: “a policy allowing (not requiring) such sale and distribution [of alcohol], but subject at all times to national and local laws”. We also note that this decision has been reached after a “thorough evaluation as to whether UEFA’s longstanding policy prohibiting the availability of alcohol at its matches should be maintained or removed”.
Source: Healthy Stadia


FYFA Kick Off meeting took place on the 4th and 5th September 2017 at the CHAFEA office in Luxembourg.

Participants were welcomed by CHAFEA and presented the mission and activity of CHAFEA. DG SANTE updated on a few topics regarding alcohol policy.

European Commission is changing to a more horizontal approach. It is at the same time reminding Member States that health lies within their area of responsibility, however, EC will be helping MS to reach the WHO targets that they have signed up to.

Project Coordinator outlined the objectives, aims, work packages (WP) of the project. She emphasised her enthusiasm for the project in gathering new information in area that has not been touched upon before: young people and sport clubs. It is a very practical project ‘hands-on’ which should be easily used and spread across the EU. A draft consortium agreement was sent in advance of the meeting.

All work package leaders presented their plans on way forward.


Final toolkit

Final conference





co-funded by health programme

Co-funded by the Scottish Government

co-funded by Scottish Government